PUMA

PUMA has long held a distinct position in American culture — a brand that bridges global sport and local style. From the track to the block, PUMA has been worn by athletes, artists, and everyday people who define movements rather than follow them. In the U.S., its influence extends beyond performance; it’s woven into the DNA of hip-hop, streetwear, and sneaker culture. PUMA’s collaborations and creative partnerships continue to reflect the spirit of individuality, hustle, and cultural remixing that define the American experience.

The DISTINCT LIFE’s ongoing partnership with PUMA builds on that legacy — merging design, storytelling, and authenticity to celebrate the intersection of sport, style, and culture. Together, we create products and experiences that honor heritage while pushing creative boundaries, representing a shared commitment to community and cultural progression.